RA outline #2

Ali Whitney

Thesis: Women are frequently used in advertisements to draw attention to the campaign, whether it be through sexual appeal or feminine power, and both effective. (help?)

I.                   Many companies use women in advertisement through sexual appeal to sell their products

(a)    They have women in revealing clothing

(b)   They have women pose in provocative positions

(c)    The colors of the outfit are eye catching

(d)   The body types of the women are usually skinny, curvy, and “normal”

II.                Companies are condescending towards women

a.       The sexual positions they put them in

b.      These are public ads, in everyday magazines

c.       Men are not put in these types of ads

d.      Women looked at as a piece of “meat”

III.             Companies use women in advertising to advocate feminine power

a.       The Nike ad is not a typical model women

                                                              i.      Not stick thin

                                                            ii.      More relatable to average women

b.      She is “curvy” with muscle

c.       She is proud of her body and how she got it there

d.      Shows women in a positive light

e.       The quotes in the ad

Conclusion: Companies use women in advertisement for many different reasons and in many different ways. Usually all of these are very effective, but for different audiences as they deliver a different message. Women in advertising should not always be looked down upon in a condescending way, but have a positive, strong light shed on them.

 

 

Fear Factories

Scully builds and supports his case that conservatives should care about cruelty afflicted on animals by emotionally appealing to the audience. He begins talking about how he came to be an avid campaigner in this cause, by seeing these animal factories up close and reading books. He then goes on to say that every person should realize that this cruelty to animals is morally wrong, general politics aside, everyone liberal or conservative should show compassion for these animals. He uses graphic examples and bliblical references throughout the essay. He also quotes that people just "dont want to know" what is going on in these factories, but Scully then fires back saying "don't we have a responsibility to know?" This is tugging at the audiences emotions, and is a guilt trip. He argues that his beliefs and his argument is different than other radical animal activist organizations, making it easier for conservatives to relate to. He says that this whole business and how they treat the animals is sick and if conservatives let this happen then they are at fault to, because they are not doing anything to stop it. So animals need support from everyone, they should not be an after thought in a politcal campaign.

Ads

http://www.google.com/imgres?q=magazine+ads&um=1&hl=en&sa=N&biw=1441&bih=687&tbm=isch&tbnid=GfXnE9h3mrS9JM:&imgrefurl=http://oldmagazineads.blogspot.com/2007/12/1986-crest-toothpaste-magazine-ad-print.html&docid=TfGvKM-A0o7-1M&w=1186&h=1600&ei=raCKTr2-Dse5tgeGv5GPAw&zoom=1&iact=hc&vpx=807&vpy=152&dur=1574&hovh=261&hovw=193&tx=101&ty=132&page=1&tbnh=139&tbnw=112&start=0&ndsp=29&ved=1t:429,r:5,s:0
This is an ad for Crest Toothpaste in 1986. I got it offline from the above link. The ad is targeted towards families, I think this because of the array of different size toothbrushes in the cup, and it says Family Dental Plan. The target consumer has family values in mind, and they want their whole family to have clean, healthy teeth. They should buy this product because their whole family can trust it and it is a reputable brand. The toothpaste tube is very white, and the brushes very clean and un used, making the ad inviting and convincing to the consumer.

http://www.google.com/imgres?q=magazine+ads+new&um=1&hl=en&biw=1441&bih=687&tbm=isch&tbnid=eKugsPH6S4NjYM:&imgrefurl=http://convozine.com/conversations/5355&docid=VLAfc1K21wfPcM&w=468&h=324&ei=naKKTp2uMcK4tgfNy82lAw&zoom=1&iact=rc&dur=235&page=2&tbnh=139&tbnw=197&start=22&ndsp=23&ved=1t:429,r:0,s:22&tx=118&ty=119
This is an ad for AT&T phone company that I got offline. This is targeted towards people who like to travel; business or pleasure. Or people who talk to people in foreign countries. It has a smartphone in the hands of a person, and the person has the great wall of china tattooed on their hands and up their arms. It also says, "Works in over 200 countries, like China". AT&T is saying that if you use their service, that you can call and contact people all over the world, that they are unlike any other service. They want you to trust their company. They also add the touch of creativity with the Great Wall of China tattoo.

http://www.google.com/imgres?q=magazine+ads+new&um=1&hl=en&biw=1441&bih=687&tbm=isch&tbnid=Yb61UT630r455M:&imgrefurl=http://www.probasketballnews.com/story/%3Fstoryid%3D162&docid=P_59e3tXZNlcCM&w=543&h=376&ei=naKKTp2uMcK4tgfNy82lAw&zoom=1&iact=rc&dur=387&page=3&tbnh=146&tbnw=202&start=45&ndsp=22&ved=1t:429,r:19,s:45&tx=50&ty=72
This is an ad for TagHeuer, a famous/expensive watch company. I found this off of the internet. In this ad Leonardo Dicaprio is modeling the watch on his hand, as he stares off into the distance. This ad is targeting older, succesful, well dressed, men; business men? They make the watch look sophisticated and very prized. TagHeuer is saying that if you buy this watch you will look like Leonardo in this picture, eloquent but masculine. You can wear this famous brand name. The ad also says "what are you made of?", which is also stating that the watch is well made and reliable, long lasting.

Post Secret Card

For my post secret card I decdided to expose Taylor Swift. It says "I cannot date a guy with the same name as one of my previous boyfriends ... because then I wont be able to write a hit song about our relationship". If you know Taylor Swift's music, you know she sings about boys and her relationships with them. Some about heartbreak, some about happiness, and some with their names even in the songs, but almost all of them are based on a boy, almost. I didnt fully understand the homework, and didnt decorate mine as I would have liked to, I would have found a more appropriate picture for it. But i tried to write the quote in nice lettering, while highlighting specific, key words. I also wrote certain song titles to backup my claim about writing about previous heart throbs of hers. I put teardrops on the card for heartbreak, but also because her first hit single was "Teardrops on my Guitar", about a boy she loved in high school, but he saw her as a friend. I didnt want to cast a negative shadow on her, just a funny/clever secret. I wanted the audience to realize what I have, what all her songs seem to be about, and how they have boy's names in them.

Hungry Planet

The photographer seems to be making the argument that there are various ways throughout the world to obtain food; a meal. People eat many different types of food, from more civilized, western countries and their processed food to less civilized, third world countries still eating raw food, bugs, and simple meats. Some countries eat fresh food, like from the meat market, the fish. Weekly rations vary from country to country, family to family. Some have copious amounts of food with servants to prepare it for them, and others have some simple vegetables and nuts.
Being a person from a very civilized country, where there is access to food everywhere, it makes me feel somewhat selfish and ungrateful. It seems like something so simple, that is always there but in some countries it is not. The photographer almost makes us out to be greedy and wasteful.

Draft Workshop

Do I have a strong enough thesis statement?
Did I effectively analyze how the author wrote the essay and not about the work itself?
Is it long enough?
Does my conclusion wrap up my paper without summarizing what I said?
Is the introduction effective and correctly formatted?

"A Wrestling Mom" First Main Point

Mary Kay Blakely effectively uses pathos to communicate and relate to her audience throughout the article. She begins by introducing herself as a feminist, single mother and talking about her sons. She never thought that one of her son’s role models would be none other than Hulk Hogan, which she was not thrilled about. This is where she introduces her connection to her son Ryan and his love of wrestling. She says during a traditional Friday, match morning, “it was the wrestler’s mom, approaching the end of an eighteen-year intimacy with this body and this boy, who openly admired and winced through mornings such as these,” (263).  Mothers can identify with Blakely as she admires, but also worries about her son’s enthusiasm and relentlessness for a sport. But as she sits and watches him at the match she admires many qualities that her son and his team possess. As they warm up she watches them and “already my throat swelled with involuntary emotion, like that buried patriotism that reveals itself when a parade marches by,” (264). Blakely successfully utilizes pathos to connect to her audience, because surely other mothers feel the same emotion and pride when watching their children in an activity. Throughout the match she cheers Ryan on to the best of her ability as her “heartbeat accelerated, my skin dampened, my own muscles became taut. Sitting in the bleachers was an aerobic experience for me,” (266).  Mothers can relate to the nervousness that Blakely feels as she watches her son perform, the will to want them to succeed. As she connects with her audience through her son’s wrestling experience, she also illustrates her transforming relationship with her son.